Research on the Application of Tourism Slogan Geographical Names under the Perspective of Three Planes of Law

DOI

10.2991/978-2-38476-287-3_15How to use a DOI?

Keywords

tourism slogan; toponymic application; syntax; semantics; pragmatics

Abstract

Tourism slogans are an important way for tourists to recognise tourist destinations, and place names are important destination identification elements in tourism slogans. The application of place names in tourism slogans can be systematically analysed from three planar perspectives of syntax to gain a comprehensive understanding of the application patterns and characteristics of place names in tourism slogans. The results show that (1) in the syntactic plane, place names can serve as subject, object, paratactic structure centre and modifier components in tourism slogans. (2) In the semantic plane, place names are distinctive in different syntactic structures with clear logical meaning. (3) On the pragmatic plane, the place name as the subject is the topic component of the slogan, the place name as the object is the focus of the slogan, the place name as the centre word of the parabolic structure is the topic and focus of the slogan, and the place name as the modifier and the corresponding centre word together constitute the topic and focus of the slogan. At present, it is necessary to deepen the theoretical research, adapt to local conditions, make up for the shortcomings, and improve the application level of geographical names in the design of tourism slogans.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jinqing Chen
PY  - 2024
DA  - 2024/11/05
TI  - Research on the Application of Tourism Slogan Geographical Names under the Perspective of Three Planes of Law
BT  - Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
PB  - Atlantis Press
SP  - 113
EP  - 122
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-287-3_15
DO  - 10.2991/978-2-38476-287-3_15
ID  - Chen2024
ER  -