Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)

Empowerment of Women in Rural Areas of Asia: Affirming Sustainable Solutions vis-à-vis Technology

Authors
Cesya Rizkika Parahiyanti1, 2, *, Siddhartha Paul Tiwari3
1Marketing Department, Faculty of Vocational Studies, Universitas Negeri Malang, Jl. Semarang No. 5, Kota Malang, 65145, Jawa Timur, Indonesia
2Doctoral Student at Marketing Department, School of Business, The University of Auckland, Auckland, New Zealand
3Google Asia Pacific, Mapletree Business City, Singapore
*Corresponding author. Email: cesya.rizkika.fe@um.ac.id
Corresponding Author
Cesya Rizkika Parahiyanti
Available Online 19 November 2024.
DOI
10.2991/978-94-6463-576-8_10How to use a DOI?
Keywords
Gender and technology; Women Empowerment; Rural Technology; Sustainable Development
Abstract

In the aftermath of the pandemic, rural Asia is experiencing a rapid transition as large-scale investments are being made to increase productivity, technological advances are being implemented, and sustainable tools and methods are being applied. Transitions of this nature will benefit the rural economy while helping reduce poverty. Even though the rural sector in Asia significantly influences women’s lives, they are hindered by economic and social barriers that prevent them from playing a more prominent role in society. It is difficult for women to access education and resources, and gender-based discrimination hinders the advancement of women. The economic opportunities available to women in rural areas are limited, and their labor is often undervalued or unpaid. This has a detrimental effect on the economic and social development of the region. It has become increasingly apparent in recent years that rural women must be empowered. A direct link between economic empowerment and sustainability is only sometimes the case. It is still difficult for rural women to realize their rights and attain sustainability due to systemic barriers and patriarchal social norms. This paper aims to provide strategies for closing gaps in the current approach to empowering women by examining persistent barriers and suggesting key measures to eliminate existing inequalities by sustainability.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
19 November 2024
ISBN
978-94-6463-576-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-576-8_10How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Cesya Rizkika Parahiyanti
AU  - Siddhartha Paul Tiwari
PY  - 2024
DA  - 2024/11/19
TI  - Empowerment of Women in Rural Areas of Asia: Affirming Sustainable Solutions vis-à-vis Technology
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)
PB  - Atlantis Press
SP  - 113
EP  - 120
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-576-8_10
DO  - 10.2991/978-94-6463-576-8_10
ID  - Parahiyanti2024
ER  -