Exploring Creative Video Documentary Through Folklore Settings for Strengthening Storytelling to Expand the Promotion of Madura Tourism Destination

DOI

10.2991/978-2-38476-273-6_12How to use a DOI?

Keywords

documentary video; folklore; storytelling; digital communication; Madura tourism

Abstract

Madura’s tourism requires a digital communication touch to reach a wide audience. Through documentary videos uploaded on various media platforms, Madura’s tourist destinations will become more appealing and easily accessible to a broader audience. By reinforcing the connection with local folklore, a tourism documentary video not only contains geographical content but also carries the contextual background of a story. Promoting tourist destinations in this manner becomes softer as it is not solely about promoting physical tourist spots, but also about incorporating the background story. This research employs an action research paradigm with a participatory-action research approach. Action research utilized a case study, which was a qualitative research method. This research also serves as development research and yields a model for developing media production with new creative content. The results of this research indicated that the promotion of tourism through documentary videos was increasingly appealing to the audience. Tourism videos with soft promotion, such as a journey with folklore stories, are more captivating because they entail narratives and tales. Social media is the most accessed platform by the audience to view documentary videos. The creative touch in producing documentary videos is reinforced through the enhancement of the local folklore that exists in the tourist area, which is then incorporated as a strengthening element in the storytelling of the journey and travel documentary video.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Surokim Surokim
AU  - Bani Eka Dartiningsih
AU  - Luthfi Awwalia
PY  - 2024
DA  - 2024/08/02
TI  - Exploring Creative Video Documentary Through Folklore Settings for Strengthening Storytelling to Expand the Promotion of Madura Tourism Destination
BT  - Proceedings of 5th Borobudur International Symposium on Humanities and Social Science 2023
PB  - Atlantis Press
SP  - 94
EP  - 100
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-273-6_12
DO  - 10.2991/978-2-38476-273-6_12
ID  - Surokim2024
ER  -