Communication Strategy in the Speech of the President of Indonesia: As a Strengthening of Representation of Javanese Local Wisdom

DOI

10.2991/978-2-38476-273-6_58How to use a DOI?

Keywords

Communication Strategy; Speech Text; Language Representation; Javanese Local Wisdom

Abstract

Speech is a language of public interest that is bound by many cultural norms. In multicultural Indonesia, speech speakers use communication strategies through the use of local wisdom with a cultural background, namely Javanese. This study aims to describe the communication strategy in the speech of the Indonesian president as a representation of Javanese local wisdom. The research method uses a qualitative approach. The source of the data is the text of the State of the Union address of the Republic of Indonesia by three presidents, Soeharto, Soesilo Bambang Yudhoyono, and Jokowi. Data collection through reading and recording based on data characteristics, communication strategy expression, and Javanese local wisdom. Data analysis confirmed the relationship between language expression data and a theory of representation of Javanese local wisdom. The results showed that the text of each president’s State of the Union address used achievement, interactional, self-monitoring, and avoidance communication strategies, while time gaining was not found because the data was in the form of written text. The content of Javanese local wisdom representations is found explicitly in each category of communication strategies in self-management and/or social management. The conclusion is that the choice of Javanese local wisdom representation in speech is displayed in the area of positive values for individuals and social relations.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Benedictus Sudiyana
AU  - Mukti Widayati
AU  - Nurnaningsih Nurnaningsih
PY  - 2024
DA  - 2024/08/02
TI  - Communication Strategy in the Speech of the President of Indonesia: As a Strengthening of Representation of Javanese Local Wisdom
BT  - Proceedings of 5th Borobudur International Symposium on Humanities and Social Science 2023
PB  - Atlantis Press
SP  - 532
EP  - 540
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-273-6_58
DO  - 10.2991/978-2-38476-273-6_58
ID  - Sudiyana2024
ER  -