Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)

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Visual Communication Elements and Meaning of Hatten Wines Bali Label

Authors
Made Arini Hanindharputri1, *, I Wayan Mudra1, Ni Putu Emilika Budi Lestari2, A. A. Sagung Intan Pradnyanita2
1Institut Seni Indonesia Denpasar, Bali, Indonesia
2Visual Communication Design, Institut Desain dan Bisnis Bali, Bali, Indonesia
*Corresponding author. Email: arinihanindhar@gmail.com
Corresponding Author
Made Arini Hanindharputri
Available Online 10 October 2023.
DOI
10.2991/978-2-38476-118-0_24How to use a DOI?
Keywords
Visual Communication Elements; Meaning; Label; Hatten Wines; Semantic
Abstract

Hatten Wines is a wine producer based in Bali and is also one of the pioneers in the wine industry in the Asian region. Hatten Wines’s label is unique in terms of visuals, making it interesting to study. In addition, research on wine labels in Bali has never been studied in depth with a visual communication approach. The purpose of this study is to analyse visual communication elements and meaning from the labels of Hatten Wines with the Morris^ semantics approach. This study uses a qualitative descriptive method. The data was obtained through observation, interviews with stakeholders and literature, where the data were analyzed using visual communication theory, and the meaning of each element. Research mind findings: (1) Hatten Wines succeeds in presenting a communicative label through a visual display based on illustrations, typography, and colours, and (2) The elements listed on the label mean elements of the island of Bali which are synonymous with its natural wealth and gives the meaning that Hatten Wines is a wine with original Balinese grapes with an international taste. The research implication: this research is helpful in visual communication design, especially in food and beverage labels to influence sales.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 October 2023
ISBN
978-2-38476-118-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-118-0_24How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Made Arini Hanindharputri
AU  - I Wayan Mudra
AU  - Ni Putu Emilika Budi Lestari
AU  - A. A. Sagung Intan Pradnyanita
PY  - 2023
DA  - 2023/10/10
TI  - Visual Communication Elements and Meaning of Hatten Wines Bali Label
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 222
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_24
DO  - 10.2991/978-2-38476-118-0_24
ID  - Hanindharputri2023
ER  -