Examining Souvenir Shopping Tourists" Behaviour Across Cultures

DOI

10.2991/atf-16.2016.47How to use a DOI?

Keywords

souvenir, shopping, category, criteria, selection, culture

Abstract

Tourists shopping behaviour during vacation is considerably different from their daily shopping activities. Tourists perceived their shopping experience more hedonic and novel, while ordinary purchase is more utilitarian. Most tourists purchase for souvenirs when they do shopping. The objective of this study is to gain a better understanding of tourists' behaviour for souvenir shopping across culture groups of Asian, non Asian, and Indonesian with respect to their souvenirs product category, preferred souvenirs and souvenirs selection criteria. Questionnaires were distributed to domestic and international shopping tourists in Bandung and Yogyakarta, Indonesia. 604 respondents were valid for the data analysis. The Chi-squared test indicates that there are some differences in souvenir product category and in most interesting souvenirs selected by tourists across three cultural groups. The result of multivariate analysis of variances (MANOVA) shows differences existed among three groups with respect to souvenir selection criteria. This finding may help Indonesian souvenir industry to supply the right souvenirs to different tourist group

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lusianus Kusdibyo
PY  - 2016/05
DA  - 2016/05
TI  - Examining Souvenir Shopping Tourists" Behaviour Across Cultures
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 323
EP  - 327
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.47
DO  - 10.2991/atf-16.2016.47
ID  - Kusdibyo2016/05
ER  -