Educational Tourism's Product Strategy at Batur Global Geopark, Kintamani - Bali

DOI

10.2991/atf-16.2016.46How to use a DOI?

Keywords

Batur Global Geopark; Educational Tourism; Alternative Tourism; Destination Attributes (6A); Kintamani

Abstract

Educational tourism is one of tourism type from the form of alternative tourism that has been developed between the conventional tourism era and modern tourism era. Generally, alternative tourism tends to develop according to sustainability principals. The packaging of tourism destination potential, Batur Global Geopark into educational tourism is a fundamental step of tourism product's diversification in Bali. Therefore, the tourism potential in Batur-caldera Bali is supporting to be developed or packaged as an educational tourism, which is in accordance with Global Geopark Network (GGN) objectives. This study combines the quantitative and qualitative methodologies (multi-method), which are presented in the form of descriptions. The information will be analyzed to determine the strengths, weaknesses, opportunities and threats (SWOT). It formulated appropriate educational tourism product strategies by the elements; attraction, accessibilities, amenities, a supporting organization (ancillary), activity, available package and community involvement. Furthermore, this study will also identify the factors of strengths, weaknesses, opportunities, and challenges of educational tourism product development in the tourist area of Batur Global Geopark.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Komang Arcana
AU  - Kadek Wiweka
PY  - 2016/05
DA  - 2016/05
TI  - Educational Tourism's Product Strategy at Batur Global Geopark, Kintamani - Bali
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 316
EP  - 322
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.46
DO  - 10.2991/atf-16.2016.46
ID  - Arcana2016/05
ER  -