Stakeholder’s Perception of Company and CSR Actions (Analysis of Company Website Media Richness)
- DOI
- 10.2991/aebmr.k.200812.028How to use a DOI?
- Keywords
- stakeholder’s perception, CSR, website media richness
- Abstract
The management has an obligation to report all conditions and changes to stakeholders as a form of commitment and transparency in managing the company. This information will be used by stakeholders as a basis for decision making. Beside economic information, a company is currently required to submit information related to its activities including the social and environmental aspects too (Corporate Social Responsibility/CSR). Such information’s about a company are no longer disclosed through financial statements and annual reports, but also delivered on websites that contain financial and non-financial information. Website pages that use a variety of media such as text, photos and videos can improve the quality of the delivery of company information. This study aims to elaborate on media richness theory, focusing on two things; (1) whether the content presentation on a website can change stakeholder perceptions of the company, and (2) the stakeholder perceptions of CSR actions taken by the company. This research contributes to media richness theory by explaining how much impact the completeness and attractiveness of the content on a website has on stakeholder behavior. To test the influence of website media richness on stakeholder perceptions of the company and CSR actions taken by the company, an experimental study was conducted. This study uses the Mann-Whitney Test to see the effect of media use on websites on stakeholder perceptions of the company and stakeholder perceptions of the company’s CSR actions. The results show that there are significant differences for the two variables between websites with low media and websites with high media. The average value of stakeholder perception of company’s websites and CSR with high media richness is higher than websites with low media richness. This shows that the media richness used by a company can influence the level on perception of stakeholders towards the company. The high media richness can effect on the increase of stakeholder perceptions of the company.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dwi Narullia AU - Muhammad Muhammad AU - Fitri Purnamasari AU - Mohd Rizal Palil PY - 2020 DA - 2020/08/13 TI - Stakeholder’s Perception of Company and CSR Actions (Analysis of Company Website Media Richness) BT - Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019) PB - Atlantis Press SP - 164 EP - 168 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200812.028 DO - 10.2991/aebmr.k.200812.028 ID - Narullia2020 ER -