Utilization of the E-Commerce Platform by Go Food Partners and Grab Food Partners in Banjarmasin

DOI

10.2991/aebmr.k.210928.053How to use a DOI?

Keywords

e-commerce, utilization, partners

Abstract

E-commerce platforms such as the Gojek and Grab applications have been used by public. In October 2019, in Banjarmasin the number of partners registered on Go food was 601 and Grab food was 260. This shows the high public interest in joining as partners. This research aims to find out what factors that influence culinary entrepreneurs to join as partners of the application. Do the partners only use the application as a producer of Go food and Grab food partners? Do partners also use features applications in other transactions as consumers (transfers, bill payments, purchases)? Do partners use Go pay / Ovo in transactions? The research method is descriptive quantitative research. Based on the results of the survey by sampling, a simple analysis will be carried out on the factors that influence culinary entrepreneurs to become partners, partner’s utilization applications as producers and partner’s utilization applications as consumers, utilization the Go pay / Ovo payment system by partners, and utilization other e-commerce platforms by partners.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Phaureula Artha Wulandari
PY  - 2021
DA  - 2021/09/30
TI  - Utilization of the E-Commerce Platform by Go Food Partners and Grab Food Partners in Banjarmasin
BT  - Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)
PB  - Atlantis Press
SP  - 272
EP  - 276
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210928.053
DO  - 10.2991/aebmr.k.210928.053
ID  - Wulandari2021
ER  -