Marketing Mix for Tutoring Agencies During the Pandemic in Indonesia

DOI

10.2991/aebmr.k.210928.102How to use a DOI?

Keywords

tutoring agencies, marketing mix, pandemic Covid-19

Abstract

The temporary closure of formal educational institutions in an effort to contain the spread of the Covid-19 epidemic around the world has an impact on the education sector, not except in Indonesia. The non-formal education sector, such as the Tutoring Business Agencies, also experienced a very significant impact, where the tutoring agencies had difficulty in implementing the marketing mix. So that further studies are needed so that the tutoring business agencies will survive in a pandemic condition. To obtain data, it was done through literature studies from secondary and qualitative data. The habits of students who tend to prefer face-to-face activities make online tutoring activities less responsive and still choose face-to-face learning as one way to keep up with the school curriculum. The solution so that tutoring agencies can survive is to improve product and process factors. The products include limiting the number of students in the class and the variety of online and offline learning. The process is by spraying disinfectant at each class change and providing distance between students. This needs to be done so that parents who provide the needed funds will feel safe when their children study at the desired tutoring agencies.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fajar Budiyanto
AU  - Eka Indah Nurlaili
AU  - Dwi Sembe Sigita
PY  - 2021
DA  - 2021/09/30
TI  - Marketing Mix for Tutoring Agencies During the Pandemic in Indonesia
BT  - Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)
PB  - Atlantis Press
SP  - 537
EP  - 540
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210928.102
DO  - 10.2991/aebmr.k.210928.102
ID  - Budiyanto2021
ER  -