The Development of Marketing Distribution Channels for Cocoa Farmer Groups in Pohuwato Regency of Gorontalo Province

DOI

10.2991/aebmr.k.200606.012How to use a DOI?

Keywords

Plantation Technology Models, Cocoa’s Marketing Distribution Channels

Abstract

The research aims to identify and develop models that could be used to enhance cocoa production through the application of agricultural and plantation technologies, and to develop Cocoa’s marketing distribution channels in Pohuwato regency. The objective of this research is to analyze the model of marketing distribution channels and its affect toward community income. This research used a descriptive-quantitative approach, while in order to collect the data, researcher used observation, in-depth-interview, and documentation. The research data was gathered from the informations delivered by farmers, trader, and an employees from relevent agencies. The research result shows that, cocoa distribution in Pohuwato Regency still need to be fixed, the model of marketing distribution need to be develop to a direct or indirect marketing system, and the impact caused by re-systemized of marketing distribution channels could influencing the increace of people’s income.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ramlan Amir Isa
AU  - Andarwati
AU  - Margono Setiawan
AU  - Sunaryo
PY  - 2020
DA  - 2020/06/09
TI  - The Development of Marketing Distribution Channels for Cocoa Farmer Groups in Pohuwato Regency of Gorontalo Province
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 75
EP  - 78
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.012
DO  - 10.2991/aebmr.k.200606.012
ID  - Isa2020
ER  -