Local Wisdom Value: Promoting and Branding Tourism Village

DOI

10.2991/978-2-38476-096-1_56How to use a DOI?

Keywords

Digital marketing; Local Wisdom; Promoting and Branding; Village Tourism

Abstract

The development of technology and information encourages changes in consumer behavior, including in the tourism sector. Tourists need complete information regarding the tourist destinations they are interested in before undertaking tourism activities. Especially with the Covid-19 pandemic has accelerated digitalization in all aspects. The skills of delivering information through marketing channels are currently needed by tourist destination managers to simplify and expand their marketing reach. The people of the Banceuy Traditional Village still maintain noble values and carry out various traditional ceremonial traditions as a form of reciprocal relationship between humans and their natural environment. They have a sense that nature is part of humans, and humans as part of nature, cannot claim to be rulers. This can provide lessons to always respect the natural environment that provides human needs. Tourist destination managers are currently in desperate need of information delivery skills through marketing channels in order to simplify and expand their marketing reach. Since managing and developing promotional media requires adequate skills, the Banceuy Traditional Village requires digital marketing training and assistance, particularly on how to create content that is consistent with the Banceuy Traditional Village's characteristics as an existing cultural tourism destination and developing ecotourism-based products. This study was carried out by performing direct community service to provide them with knowledge and training in the promotion and development of digital marketing. As a result of this training strategy, traditional village managers in Banceuy will be able to manage content on their social media accounts related to cultural and ecotourism tourism destinations, allowing them to create brands that tourists will recognize. This study is beneficial for destination management teams improve their ability to advertise and build the image of the traditional village of Banceuy using digital marketing.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Rini Andari
AU  - Yeni Yuniawati
AU  - Gitasiswhara
PY  - 2023
DA  - 2023/08/28
TI  - Local Wisdom Value: Promoting and Branding Tourism Village
BT  - Proceedings of the 4th Annual Civic Education Conference (ACEC 2022)
PB  - Atlantis Press
SP  - 505
EP  - 513
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-096-1_56
DO  - 10.2991/978-2-38476-096-1_56
ID  - Andari2023
ER  -