Marketing Strategy for Educational Services

DOI

10.2991/icei-19.2019.61How to use a DOI?

Keywords

marketing; promotion strategy

Abstract

In marketing education services and increasing customer loyalty is the school able to plan the right strategy to review the market and customer needs of educational services. Marketing strategy is a plan of an organization made to do marketing by introducing its organization to the public. Educational services are products produced to meet customer education (students) can be identified and felt but are not tangible. In conducting a marketing strategy, promotion is needed, the promotion is very useful as an activity to find out whether the Dharma Wanita 8 Junior High School Sidoarjo has done a good promotion strategy. Research uses qualitative descriptive methods in research techniques and interviews. Based on the data obtained in the form of a promotional activity program, the results of data from the acquisition of students over the past four years have increased and what promotion activities are carried out to attract the community to be able to attend the Dharma Wanita 8 Junior High School in Sidoarjo. From the results of the promotion activities it was concluded that marketing activities in terms of the most effective promotions were advertising, public relations, and personal alternation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M. Nur Rohim
PY  - 2019/12
DA  - 2019/12
TI  - Marketing Strategy for Educational Services
BT  - Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019)
PB  - Atlantis Press
SP  - 21
EP  - 24
SN  - 2352-5398
UR  - https://doi.org/10.2991/icei-19.2019.61
DO  - 10.2991/icei-19.2019.61
ID  - Rohim2019/12
ER  -