Political Branding of Candidate Pairs Mohammad Idris-Imam Budi Hartono in the 2020 Depok Mayor and Deputy Mayor Elections

DOI

10.2991/978-2-38476-236-1_57How to use a DOI?

Keywords

Political Branding; Instagram; Depok Election

Abstract

This study aims to describe and analyze the efforts of candidate pairs Mohammad Idris and Imam Budi Hartono in shaping their political branding through their respective Instagram social media. The type of research used in this research is a qualitative content analysis whose data sources are obtained through the social media instagram @idrisashomad and @imambhartono which they uploaded during the campaign period during the election for mayor and deputy mayor of Depok in 2020. Data collection was carried out using data collection for this research was carried out in two ways, namely, online media studies to obtain data on the branding of Mohammad Idris and Imam Budi Hartono through Instagram, and interviews were conducted to find out the background of the branding formation of the pair Mohammad Idris and Imam Budi Hartono. The sources were determined based on the research objectives so that they were able to represent in answering the researcher’s questions. Data analysis in this study was obtained from the results of data collection, namely interviews and documentation, second data reduction, namely sharpening or classifying data, third data presentation, fourth conclusion drawing. Idris-Imam pair is a candidate for leaders who side with the ulama, branding through Instagram the Idris-Imam pair is a pair that easily mingles with various segments of society, especially the millennial generation, then the Jurus “SUCCESS” program is a solution to community problems, and branding through content on Instagram that the Idris-Imam pair is an experienced candidate pair. The results of this study indicate the efforts of candidate pairs Mohammad Idris and Imam Budi Hartono in branding themselves on social media Instagram by displaying it in a content in the form of uploaded images on Instagram that show the candidate pairs’ social media presence.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Andi Ulfatul Zahra
AU  - Armin Armin
AU  - Sakinah Nadir
PY  - 2024
DA  - 2024/04/29
TI  - Political Branding of Candidate Pairs Mohammad Idris-Imam Budi Hartono in the 2020 Depok Mayor and Deputy Mayor Elections
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 537
EP  - 546
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_57
DO  - 10.2991/978-2-38476-236-1_57
ID  - Zahra2024
ER  -