Variety of Female Politicians in Polewali Mandar in Political Imagery on Facebook

DOI

10.2991/978-2-38476-236-1_100How to use a DOI?

Keywords

women politicians; imagery; and Facebook

Abstract

In the National Organization of women are still experiencing discrimination, such as human resources policies are masculine so that by building a political image is the main capital for women politicians Polewali Mandar in an effort to popularize themselves in the political world so that women politicians Polewali Mandar able to compete in parliamentary seats. Facebook is a political campaign for women in Polewali Mandar to conduct political imaging. Facebooking message of political communication on Facebook and the use of Facebook as a media campaign for political women in Polewali Mandar. This study uses qualitative descriptive method by conducting interviews and observations on Facebook accounts, involving three women politicians who have served three times in the DPRD Polewali Mandar Regency and three women politicians who have participated in legislative elections but have never served in the DPRD Polewali Mandar Regency, qualitative method refers to research procedures that produce descriptive data. The results showed that the communication strategy in the image of female politicians Polewali Mandar, includes a model of information, education and entertainment messages. Following up on the findings of this study, Polewali Mandar women politicians should be more active in imaging and more thorough in choosing the type of message to be imaged in order to have a positive effect on the voters ‘ votes.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jabbar Jabbar
AU  - Muhammad Akbar
AU  - Sudirman Karnay
PY  - 2024
DA  - 2024/04/29
TI  - Variety of Female Politicians in Polewali Mandar in Political Imagery on Facebook
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 917
EP  - 924
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_100
DO  - 10.2991/978-2-38476-236-1_100
ID  - Jabbar2024
ER  -