Identify and Analyze Efforts to Preserve the Local Values of Cultural Traditions “Madduppa” in Sidrap

DOI

10.2991/978-2-38476-236-1_86How to use a DOI?

Keywords

Bugis Custom; Madduppa; Tradition Preservation

Abstract

This study aims to identify and analyze the preservation of local values of Madduppa cultural traditions in Sidrap. Madduppa means welcome and meet, a series of stages in Bugis’ traditional marriage. Later, it was known that Madduppa is a communication process that means inviting to meet certain people, using special procedures containing the values of respect and appreciation (pangadekkang or mappakaraja), which is done so that people attend weddings. Then, new cultures or modernization movements appear in social relations, marking the fad-ing of certain local cultural traditions. This study uses qualitative research methods with an ethnographic approach to communication. With a qualitative approach, ethnography seeks to describe the phenomena of cultural aspects in depth through a combination of field observation, interviews, and document processing. Preservation is an activity carried out continuously, purposefully, and integrated to achieve goals that reflect something that remains eternal. The theory used is adaptive structuration, quoted from Introduction to Communication Theory, Analysis and Application by Rich-ard West & Lynn H. Turner (2017). Two efforts can be made to preserve culture, namely cultural experience and cultural knowledge. Many people feel that Madduppa culture deserves to be abandoned because it is not practical in this fast-paced era, so there is a need to educate knowledge and understanding about the sacred meaning of tradition about the importance of preserving tradition by utilizing technology to provide information, communicate and apply in recent social life.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Andi Karmila
AU  - Tuti Bahfiarti
AU  - Muhammad Farid
PY  - 2024
DA  - 2024/04/29
TI  - Identify and Analyze Efforts to Preserve the Local Values of Cultural Traditions “Madduppa” in Sidrap
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 805
EP  - 811
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_86
DO  - 10.2991/978-2-38476-236-1_86
ID  - Karmila2024
ER  -