The Hope of Micro, Small and Medium Industries in Payakumbuh City to Rise Facing the Covid-19 Outbreak

DOI

10.2991/978-2-494069-35-0_171How to use a DOI?

Keywords

Hope; Micro; Small; Medium; Industries

Abstract

The low ability of micro, small and medium scale enterprises (MSMEs) in dealing with problems that arose during the COVID 19 pandemic in Payakumbuh City, West Sumatra, Indonesia, caused almost all of them to fall during the pandemic. The government carries out assistance efforts through various programs, but not all government support generates MSMEs business activities. This study seeks to find data on the concrete problems and expectations of MSMEs. The method used was the embedded mixed method, where qualitative and quantitative data were obtained simultaneously and become support between the two. Respondents were 15 MSMEs of various types of business. Triangulation was carried out to the Payakumbuh City Manpower and Trade Office. The study states that MSMEs hope to support a maximum capacity of up to conducting business activities in enhancing innovation and digital marketing. It is directed at practices’ ability. Business ideas learned by MSMEs from competitors via the Internet can build a business innovation independently. MSMEs require specialized staff who can focus on carrying out digital marketing activities. This research will reference developing a crisis management training model for MSMEs to increase MSMEs’ ability to rise the business challenges during the pandemic.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Asmar Yulastri
AU  - Muharika Dewi
AU  - Elfizon
PY  - 2023
DA  - 2023/01/17
TI  - The Hope of Micro, Small and Medium Industries in Payakumbuh City to Rise Facing the Covid-19 Outbreak
BT  - Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022)
PB  - Atlantis Press
SP  - 1426
EP  - 1434
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-35-0_171
DO  - 10.2991/978-2-494069-35-0_171
ID  - Yulastri2023
ER  -