Analysis of Multiplier Effect Tourism in the National Tourism Strategic Area of Pulisan Beach, East Likupang

DOI

10.2991/978-2-494069-35-0_232How to use a DOI?

Keywords

Multiplier Effect; Tourism; Local Economy

Abstract

This research is to find out the multiplier effect of tourism activities on the community's economy from tourism activities on the Pulisan beach, which is a study of tourism geography in the perspective of planning and utilizing regional-based geographic physical potential. This study uses a multiplier effect analysis to determine the direct effect, indirect effect and induced effect. To determine the multiplier effect, the Keynesian income multiplier formula and the income multiplier ratio I and II are used. This research uses a mixed method (mixing method), data collection using survey techniques, in-depth interviews and observations. The research strategy in mixed methods uses a sequential explanatory strategy which in this strategy, data analysis from each method still uses quantitative and qualitative data analysis techniques. The results of the study indicate that tourism activities have an impact on the community in the form of increasing income (direct effect), opportunities to intervene as tourism service providers (Indirect Effect) and the formation of network nodes and productivity of tourism activities (Induced Effect). The results of the Multiplier Effect calculation show that the Keynesian Income Multiplier ratio is 3.0, which means that tourism activities have a direct impact on people's income. The results of the calculation of the Income Multiplier Ratio I obtained 1.2 and the Income Multiplier II Ratio with 1.6 results which explained that the impact of tourism had an influence on the community's economy at the Pulisan beach tourism object in the Likupang National Tourism Strategic Area.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - M. I. Ramadhan
AU  - Irfan Rifani
PY  - 2023
DA  - 2023/01/17
TI  - Analysis of Multiplier Effect Tourism in the National Tourism Strategic Area of Pulisan Beach, East Likupang
BT  - Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022)
PB  - Atlantis Press
SP  - 1935
EP  - 1944
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-35-0_232
DO  - 10.2991/978-2-494069-35-0_232
ID  - Ramadhan2023
ER  -