Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)

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The Characteristics of Predatory Pricing Violations According to Competition Laws in Indonesia

Authors
Rilda Murniati1, *, Sunaryo1, Rohaini1
1Faculty of Law, Lampung University, Bandar Lampung, Lampung, Indonesia
*Corresponding author. Email: rilda_murniati@ymail.com
Corresponding Author
Rilda Murniati
Available Online 2 May 2023.
DOI
10.2991/978-2-38476-046-6_6How to use a DOI?
Keywords
Business Competition; Predatory Pricing; Violations
Abstract

The practice of predatory pricing as a trading business strategy to set a very low price for a product or service in the relevant market. There is no prohibition for businessman to set very low prices for goods/services as long as the selling behaviour has a purpose that does not violate the Law. In the short term, predatory pricing can be profitable because consumers enjoy low prices for goods or services. However, in the long term, after competitors are eliminated from the market, predatory businessman will increase the price of goods or services. Thus, the predatory pricing practices may result in monopolistic practices and/or unfair business competition as stipulated in Article 20 of Law. It will analyse in this research. Determine the characteristics of the practice of predatory pricing as a prohibition in the Law by analyse the Supreme Court’s Decision on the PT Semen Conch case.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 May 2023
ISBN
978-2-38476-046-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-046-6_6How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rilda Murniati
AU  - Sunaryo
AU  - Rohaini
PY  - 2023
DA  - 2023/05/02
TI  - The Characteristics of Predatory Pricing Violations According to Competition Laws in Indonesia
BT  - Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
PB  - Atlantis Press
SP  - 60
EP  - 68
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-046-6_6
DO  - 10.2991/978-2-38476-046-6_6
ID  - Murniati2023
ER  -