Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)

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The Analysis of Survival Strategies for Micro Small and Medium Enterprises (MSMEs) Food and Beverages in the Time of the Covid-19 Pandemic

(Case Study on MSMEs in the Food and Beverage)

Authors
Hetika Hetika1, *, Robiyatul Ayu Khasanah1, Arifia Yasmin1
1Department of Accounting, Politeknik Harapan Bersama, Tegal, Indonesia
*Corresponding author. Email: hetika@poltektegal.ac.id
Corresponding Author
Hetika Hetika
Available Online 11 November 2022.
DOI
10.2991/978-2-494069-09-1_44How to use a DOI?
Keywords
Micro Small and Medium Enterprises (MSMEs); Covid-19; Pandemic; Food and beverage
Abstract

The Covid-19 pandemic that is currently hitting Indonesia has also had an impact on the economic sector, one of which is MSMEs. Therefore, a MSMEs survival strategy is needed so that the efforts of MSME actors can continue to survive. Micro, Small and Medium Enterprises (MSMEs) are independent productive business units, which are carried out by individuals or business entities in all economic sectors. Survival Strategy is an effort made with a plan by an individual or group to obtain the desired goals and to solve the problems being faced. The purpose of this study was to analyze the survival strategy applied by the food and beverage sector MSMEs in Margadana District, Tegal City in running their business during the COVID-19 pandemic. The data analysis technique used was a descriptive analysis method with a quantitative approach. The results of data analysis and discussion showed that the Food and Beverage MSMEs in the Margadana District, Tegal City know about the MSMEs survival strategy but do not consistently apply the MSME survival strategy as a strategy that can help maintain the managed MSMEs in the Food and Beverage Sector. This happens because the owners of the Food and Beverage MSMEs have not realized the real benefits of implementing the MSMEs survival strategy.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 November 2022
ISBN
978-2-494069-09-1
ISSN
2352-5398
DOI
10.2991/978-2-494069-09-1_44How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hetika Hetika
AU  - Robiyatul Ayu Khasanah
AU  - Arifia Yasmin
PY  - 2022
DA  - 2022/11/11
TI  - The Analysis of Survival Strategies for Micro Small and Medium Enterprises (MSMEs) Food and Beverages in the Time of the Covid-19 Pandemic
BT  - Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022)
PB  - Atlantis Press
SP  - 381
EP  - 386
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-09-1_44
DO  - 10.2991/978-2-494069-09-1_44
ID  - Hetika2022
ER  -