Social Media Analysis and Bett Fish During the Covid-19 Pandemic

DOI

10.2991/assehr.k.220404.188How to use a DOI?

Keywords

Computer-Mediated Communication (CMC); Digital Marketing; Social Media; Bett Fish Trend

Abstract

During the Covid-19 pandemic, the emergence of the trend of keeping Betta Fish was also supported by the internet and social media. In this Betta trend, many people use social media to conduct fish auctions, promotions, selling Betta fish equipment and feed, and information facilities about Betta Fish contests. Social media has become a means of communication and education for fish lovers and the wider community. This research was conducted to find out why Betta fish can become a trend again during a pandemic, knowing what social media is used to promote Betta fish during a pandemic, knowing the role of social media as an educational medium. The theory used in this research is the theory of computer-mediated communication (CMC), digital marketing, social media. This study uses a qualitative approach with phenomenological methods. Data were obtained through interviews with resource persons and also observation. The results obtained through this research are, firstly, Betta fish became a trend during the pandemic due to the need to fill free time while at home. Second, promotion is done through social media such as Instagram, Facebook, and e-commerce applications. Third, social media exists as a means of promotion and as a means of education.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Aulia Rachman
AU  - Wulan Purnama Sari
PY  - 2022
DA  - 2022/04/21
TI  - Social Media Analysis and Bett Fish During the Covid-19 Pandemic
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1186
EP  - 1191
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.188
DO  - 10.2991/assehr.k.220404.188
ID  - Rachman2022
ER  -