Analysis of the Potential Image Development on Sara’a Island in Talaud District

DOI

10.2991/978-94-6463-296-5_23How to use a DOI?

Keywords

Tourism Potential; Development Strategy; Sara’a Island; SWOT

Abstract

Indonesia has a lot of tourism potential, and one of the leading tourism potentials is marine tourism in Sara’a island, North Sulawesi. This research aims to analyze 1) the potential and tourism management systems in Sara’a Island; 2) Internal and external factors affecting the development of Sara’a Island; 3) The development strategy of Sara’a Island. This research employed a qualitative approach, utilizing the SWOT Analysis technique to assess internal and external factors affecting Sara’a Island’s destination quality. These data were obtained from the regional heads (Regents), head of tourism offices, communities of tourism, and tourists. The data collections were direct observations techniques, interview. Data collection was carried out for one month in June 2023. The data were analyzed with SWOT Analysis. The findings revealed that with the intervention and good cooperation of stakeholders, a form of synergy is established in an effort to build islands that are in the 3T area, namely lagging, frontier, outermost, namely the island of Sara’a Island which has become an icon of the archipelago. In the last five years, the role of third parties has made the framework of Sara’a Island even more orderly and beautiful so that the management of this island is more organized. To be a well-known tourist destination, internal and external factors should be used to identify problems and guide future management for better outcomes. Eventually, the growing number of tourists visit in the area can hopefully boost the local economy.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Flavina Maria Olivia Lasut
AU  - Rahmat Ingkadijaya
PY  - 2023
DA  - 2023/12/04
TI  - Analysis of the Potential Image Development on Sara’a Island in Talaud District
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 173
EP  - 180
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_23
DO  - 10.2991/978-94-6463-296-5_23
ID  - Lasut2023
ER  -