Interpersonal Factors: Visitor Behavior at Way Halim Sports Activity Area as an Urban Tourism in Bandar Lampung, Indonesia

DOI

10.2991/978-94-6463-296-5_9How to use a DOI?

Keywords

Wayhalim Public Sports Center; Urban Tourism; Interpersonal Factors; Bandar Lampung

Abstract

Urban tourism has become a significant trend in the current era, as people increasingly seek unique and active travel experiences when visiting major cities. One popular form of urban tourism is participating in physical and recreational activities in public areas such as the Wayhalim Public Sports Center (PSC). Wayhalim PSC is an urban tourism destination located in Bandar Lampung, Indonesia. The diverse facilities, not only for sports purposes, make Wayhalim PSC an urban tourism hotspot due to its recreational and sports facilities, accessibility, and integration within the urban environment. This study analyzes the five interpersonal factors on visitor behavior: culture, reference groups, social class, opinion leaders, and family. These factors play a crucial role in shaping the behavior and decisions of visitors when visiting attractions. Based on the findings of this research, all elements demonstrate relatively insignificant differences in values, with no substantial differentiation, in the Likert Scale (1-5), ranging from 2.94 to 3.32. This indicates that all factors play a balanced role in visitor behavior. However, the opinion leader factor exhibits the lowest influence, with a value of 2.94. Therefore, it is recommended that government authorities and influential figures provide more frequent real-life examples in the future. By adopting such strategies, they can effectively leverage their positions to create a more dynamic and appealing environment at the Wayhalim PSC. Consequently, this can attract more visitors, bolstering the facility's reputation as a desirable urban tourism destination. The increased engagement and endorsement from opinion leaders and key figures will foster a sense of excitement and curiosity among the public, ultimately driving more individuals to visit the Wayhalim PSC and experience its diverse range of recreational and sports facilities.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rahmat Indra Pratama Anom
AU  - Sundring Pantja Djati
AU  - Willy Arafah
PY  - 2023
DA  - 2023/12/04
TI  - Interpersonal Factors: Visitor Behavior at Way Halim Sports Activity Area as an Urban Tourism in Bandar Lampung, Indonesia
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 60
EP  - 67
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_9
DO  - 10.2991/978-94-6463-296-5_9
ID  - Anom2023
ER  -