The Influence of Digital Marketing Tools on Tourist Visiting Interest to Fatukopa Hill, TTS Regency

DOI

10.2991/aebmr.k.201212.055How to use a DOI?

Keywords

Digital marketing, Tourism, Tourist visiting interest

Abstract

The internet through digital marketing has changed the way goods and services are informed, packaged, promoted and sold to the public. Consumers, in this case tourists, perceive digital content spread over the internet as a reliable source of information. They search for information via internet to make a decision to visit a tourist attraction. Digital Marketing provides great potential in influencing a person’s interest and decision making for traveling. The purpose of this study is to describe and find out how the influence of Digital Marketing Tools which includes social media, search engine optimization (SEO), pay-per-click (PPC) as well as content and video marketing (CVM) on tourists’ interest in visiting Fatukopa Hill, TTS Regency. From the results of the study it is known that the variable Digital Marketing Tools has partial and simultaneous effect on Tourist Interest in Visiting Fatukopa Hill, TTS Regency. The Digital Marketing Tools variable contributed 75.2% to the tourist visiting interest variable in Fatukopa Hill, TTS Regency.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Klaasvakumok J. Kamuri
AU  - Merlyn Kurniawati
PY  - 2020
DA  - 2020/12/14
TI  - The Influence of Digital Marketing Tools on Tourist Visiting Interest to Fatukopa Hill, TTS Regency
BT  - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
PB  - Atlantis Press
SP  - 392
EP  - 396
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201212.055
DO  - 10.2991/aebmr.k.201212.055
ID  - Kamuri2020
ER  -