Acceleration Strategy of Bali’s Tourism Sector Amid COVID-19 Pandemic

DOI

10.2991/aebmr.k.201212.022How to use a DOI?

Keywords

Community involvement, Cooperation, Promotion, Regulation

Abstract

The aim of this research is to find out the impact of COVID-19 pandemic related to the tourism sector in Bali and the acceleration strategy of Bali’s tourism sector amid COVID-19 pandemic. The research method used a qualitative approach which is descriptive by nature. The data collection used literature review and interview. The impacts brought by COVID-19 pandemic consist of economic impact, PHR revenue, employment, and brand image, triggered by the downward of tourists’ visit or tourism sector ran into very deep contraction. There is a need for strategic plan to recover the level of tourists’ visit to Bali. Acceleration strategy of tourism sector amid COVID-19 pandemic is through the strategy of Policy/regulation, community involvement, cooperation and promotion

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I Wayan Suwendra
AU  - I Nyoman Sujana
AU  - M. Rudi Irwansyah
PY  - 2020
DA  - 2020/12/14
TI  - Acceleration Strategy of Bali’s Tourism Sector Amid COVID-19 Pandemic
BT  - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
PB  - Atlantis Press
SP  - 169
EP  - 176
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201212.022
DO  - 10.2991/aebmr.k.201212.022
ID  - Suwendra2020
ER  -