Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)

Acceleration Strategy of Bali’s Tourism Sector Amid COVID-19 Pandemic

Authors
I Wayan Suwendra, I Nyoman Sujana, M. Rudi Irwansyah
Corresponding Author
I Wayan Suwendra
Available Online 14 December 2020.
DOI
10.2991/aebmr.k.201212.022How to use a DOI?
Keywords
Community involvement, Cooperation, Promotion, Regulation
Abstract

The aim of this research is to find out the impact of COVID-19 pandemic related to the tourism sector in Bali and the acceleration strategy of Bali’s tourism sector amid COVID-19 pandemic. The research method used a qualitative approach which is descriptive by nature. The data collection used literature review and interview. The impacts brought by COVID-19 pandemic consist of economic impact, PHR revenue, employment, and brand image, triggered by the downward of tourists’ visit or tourism sector ran into very deep contraction. There is a need for strategic plan to recover the level of tourists’ visit to Bali. Acceleration strategy of tourism sector amid COVID-19 pandemic is through the strategy of Policy/regulation, community involvement, cooperation and promotion

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2020
ISBN
978-94-6239-297-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.201212.022How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - I Wayan Suwendra
AU  - I Nyoman Sujana
AU  - M. Rudi Irwansyah
PY  - 2020
DA  - 2020/12/14
TI  - Acceleration Strategy of Bali’s Tourism Sector Amid COVID-19 Pandemic
BT  - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
PB  - Atlantis Press
SP  - 169
EP  - 176
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201212.022
DO  - 10.2991/aebmr.k.201212.022
ID  - Suwendra2020
ER  -