Competitiveness Strategy Formulation for Peoples Bank of Crediting In Kupang, East Nusa Tenggara, Indonesia

DOI

10.2991/teams-19.2019.58How to use a DOI?

Keywords

Competitiveness Strategy; Internal-External Matrix Model; People Bank of Crediting

Abstract

The Peoples Bank of Crediting (PBC) is a formal financial institution that served as a financial intermediary institution, especially in the national microfinance system. To anticipate the increasingly fierce competition conditions a PBC must operate the right business strategy.This study aimed to find out the right competitiveness strategy for the PBC business in Kupang, East Nusa Tenggara, Indonesia. This study was conducted on four PBC’sin Kupang with fourteen respondent from the top to middle level management personnel. Survey and interview methods were used in this study, and data were analyzed using the Internal-External matrix model method. The results showed that the strategic position of PBC in Kupang, East Nusa Tenggara, was in a position of strong corporate competitiveness and high market attractiveness. Thus, continuous improvement is continuously pursued and carried out to increase competition.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ni Putu Nursiani
AU  - I Komang Arthana
AU  - Sarinah Joyce Margaret Rafael
PY  - 2019/11
DA  - 2019/11
TI  - Competitiveness Strategy Formulation for Peoples Bank of Crediting In Kupang, East Nusa Tenggara, Indonesia
BT  - Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19)
PB  - Atlantis Press
SP  - 342
EP  - 349
SN  - 2352-5428
UR  - https://doi.org/10.2991/teams-19.2019.58
DO  - 10.2991/teams-19.2019.58
ID  - Nursiani2019/11
ER  -