The Antecedents of Purchase Intention of Millenials and Zillenials on Preloved Apps in Indonesia

DOI

10.2991/aebmr.k.211207.007How to use a DOI?

Keywords

Millenials and Zillenials; Convenience; Shopping Enjoyment; Quality; Purchase Intention; Preloved Apps

Abstract

For many years recently, the Y generation (millennials) and Z generation (Zillenials) have brought changes to consumer buying behavior, especially for the online market. Customers can migrate from traditional shopping activities to online shopping on e-commerce, which is a handy technique for them. Several parties are providing platforms along the road to improve the shopping experience by increasing the convenience of making a transaction as a customer. Hence, the evidence of digital business creations in past years ought to imply several innovations in business ideas such as preloved apps and so forth. However, there is currently a lack of study in Indonesia, particularly on the characteristics that influence online purchase intention on preloved apps in Indonesia. This study was conducted utilizing the Convenience, Shopping Enjoyment, and Quality theories to investigate Millennials’ online purchase intentions on one of the Indonesian preloved apps, especially in Jakarta area. In addition, a multiple regression analysis was created to better understand the impact of three variables as their antecedents on online purchase intention on one of the Indonesian preloved apps. The data for this study was gathered using quantitative data in gathering the data, the questionnaires are distributed to Jakarta residents aged 18 to 37. Convenience was proven to have a beneficial effect on purchase intention. This condition has achieved a satisfying outcome while moving concurrently from the previous study, which said that consumers will discover convenience and delight while shopping online, which will be aided by the time savings they will experience when utilizing the application. On the other hand, it was discovered that Shopping Enjoyment and Quality have no positive effect on their Purchase Intention on one of the Indonesian preloved apps. Based on the findings, e-retailers should consider the customer’s shopping process as a practical aspect and a consumer attribute. From a theoretical standpoint, this study adds a better understanding of the elements that influence the purchase intention of millennial customers while shopping online on the Indonesian preloved apps. Furthermore, this study focuses on the three elements that can influence buying intention, instead of focusing on the customers’ buying preferences, which is the influence of convenience.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Muhammad Rizky Naufal
AU  - Liza Agustina Maureen Nelloh
PY  - 2021
DA  - 2021/12/07
TI  - The Antecedents of Purchase Intention of Millenials and Zillenials on Preloved Apps in Indonesia
BT  - Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
PB  - Atlantis Press
SP  - 50
EP  - 54
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211207.007
DO  - 10.2991/aebmr.k.211207.007
ID  - Naufal2021
ER  -