Research on the Operation of Charitable Projects by Internet Public Fundraising Platforms

DOI

10.2991/assehr.k.220701.044How to use a DOI?

Keywords

Internet Public Fundraising Platform; Charity Project; Operation

Abstract

The advent of the Internet has opened up a new world for the development of philanthropy. Projects online has improved the opportunities for charitable projects to enter people’s field of vision. However, one of the determinants of whether a project can obtain donations is the operation strategy adopted by the Internet public fundraising platform. This article mainly takes the information of fund-raising projects released by 20 Internet public fund-raising information platforms designated by the Ministry of Civil Affairs as the object, and analyzes the current successful operation strategies of my country’s online fund-raising projects on the platforms. This paper finds that there are strict rules and procedures for launching online fundraising projects, the online fundraising platform provides a variety of projects for donors, makes adequate information disclosure, and attracts donations with its own advantages and incentive measures, which provides favorable help for charitable projects to obtain more donations.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yuqing Sun
PY  - 2022
DA  - 2022/07/04
TI  - Research on the Operation of Charitable Projects by Internet Public Fundraising Platforms
BT  - Proceedings of the 2022 International Conference on Science and Technology Ethics and Human Future (STEHF 2022)
PB  - Atlantis Press
SP  - 220
EP  - 223
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220701.044
DO  - 10.2991/assehr.k.220701.044
ID  - Sun2022
ER  -