Research on Brand Construction of Characteristic Agricultural Products in Wuhan City, Hubei Province under the Background of "Internet Plus"

DOI

10.2991/ssphe-18.2019.73How to use a DOI?

Keywords

Internet plus, agricultural products, brand building, Hubei Province

Abstract

This paper focuses on the theme of “The Research on Brand Construction of Characteristic Agricultural Products in Wuhan, Hubei Province under the Background of ‘Internet plus’”, and studies the brand construction of featured agricultural products in Wuhan. Taking BESTORE in Wuhan, Hubei Province as an example, the paper analyzes the way to achieve success under “Internet plus”, in order to provide reference for the construction of featured agricultural products brand, and hopes that in the new model of “Internet + Agriculture”, it can make breakthrough in the issue of agricultural product brand building.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Xu
AU  - Sheng Cao
AU  - Shiying Ye
PY  - 2019/01
DA  - 2019/01
TI  - Research on Brand Construction of Characteristic Agricultural Products in Wuhan City, Hubei Province under the Background of "Internet Plus"
BT  - Proceedings of the 2nd International Conference on Social Science, Public Health and Education (SSPHE 2018)
PB  - Atlantis Press
SP  - 304
EP  - 308
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssphe-18.2019.73
DO  - 10.2991/ssphe-18.2019.73
ID  - Xu2019/01
ER  -