A Study on Cross-Cultural Communication Factors of Black Myth Wukong

DOI

10.2991/978-2-38476-259-0_73How to use a DOI?

Keywords

intercultural communication; game communication; BLACK MYTH WUKONG; cultural identity

Abstract

BLACK MYTH WUKONG has attracted a great deal of attention from players both at home and abroad since the first release of its promotional video, which is unimaginable for a single-player game developed in China. Therefore, its successful road to the sea has a high research value, which can provide a reference experience for other game companies. Based on the perspective of cross-cultural communication, the author explores the reasons why BLACK MYTH WUKONG can be accepted by players from different cultures, and finds that sensory factors, cultural symbols, translation factors, technical factors and playability are the core factors. From “Honor of Kings” to “Original God” to “BLACK MYTH WUKONG”, it seems that Chinese games are gradually becoming a symbolic business card that can be compared with American Hollywood, Japanese second generation and Korean Wave, etc.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hengbo Mao
PY  - 2024
DA  - 2024/06/21
TI  - A Study on Cross-Cultural Communication Factors of Black Myth Wukong
BT  - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
PB  - Atlantis Press
SP  - 700
EP  - 708
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-259-0_73
DO  - 10.2991/978-2-38476-259-0_73
ID  - Mao2024
ER  -