Research on the Improvement of College Students’ Media Literacy in the New Media Environment: A Case Study of Sina Weibo

DOI

10.2991/978-2-38476-259-0_56How to use a DOI?

Keywords

New Media; Weibo; College Students; Media Literacy

Abstract

As a tool for human beings to understand the world indirectly, the media has an important impact on people’s cognition and behavior, especially for college students living in the new media era, in the face of more diverse media information and more frequent and free media contact, college students must have a high level of media literacy if they want to make reasonable use of the media to provide convenience for their own study and life. This paper selects Sina Weibo (hereinafter referred to as “Weibo”), which is an active platform for college students, and finds that there are still problems in the media literacy of college students in the new media environment, such as frequent media contact, pan-entertainment, blurring of media information cognition, and irrationalization of media contact, through literature research method and questionnaire survey method, and from the three aspects of media contact, media cognition and media participation. Improving the media literacy of college students in three aspects: media literacy education in colleges and universities and self-education of college students.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dian Jing
PY  - 2024
DA  - 2024/06/21
TI  - Research on the Improvement of College Students’ Media Literacy in the New Media Environment: A Case Study of Sina Weibo
BT  - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
PB  - Atlantis Press
SP  - 520
EP  - 527
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-259-0_56
DO  - 10.2991/978-2-38476-259-0_56
ID  - Jing2024
ER  -