Cultivations and Substitutions of Social Media: A Case Study of the Box Puppy Trend Among Chinese College Students

DOI

10.2991/978-2-38476-062-6_34How to use a DOI?

Keywords

Social media; College Students; Popular culture; Cultivation theory; Psychological substitution

Abstract

This research investigated the influence of the cultivation theory in social media platforms and the intervention of audience motivation on audience behaviour results, using Cultivation Theory and the intervention of psychological substitution mechanisms as a typical example to analyze the prevalence of the box puppy phenomenon among young people. The further researches and analyzes this phenomenon by means of questionnaires and interviews. After viewing a social media-related post, the audience is intervened by many reasons (in the report the psychological substitution mechanism is used as a typical case), will materialize ideas into behaviors and participate in the circulation of the information, so that the influence of the medium continues to expand. Exploring the true motivations and purposes of the audience’s behavior and giving them a deeper understanding of their own motivations can go some way to disengaging from the cultivate of social media. Through the questionnaire and the investigation of college students, writers obtained the Dissemination Model of user motivation and behaviour patterns based on the secondary cultivation theory (Puppy Claw Model for short).

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wanting Xie
AU  - Sitong Liu
AU  - Jianning Guo
AU  - Simai Huang
AU  - Shuyu Zhang
PY  - 2023
DA  - 2023/07/11
TI  - Cultivations and Substitutions of Social Media: A Case Study of the Box Puppy Trend Among Chinese College Students
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 276
EP  - 285
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_34
DO  - 10.2991/978-2-38476-062-6_34
ID  - Xie2023
ER  -