Intimate Form of Work in Neoliberal Marketplace

DOI

10.2991/978-2-38476-062-6_8How to use a DOI?

Keywords

work; creativity; governance; precarious labour; feminism

Abstract

This article examines the process by which individuals and labour become more intimate in the context of neoliberal governance. Discuss the changes in the working space and form of the workers as the platform economy develops, using the workers in the self-media platform as the research subject. Analyze how creativity coordinates individuals in precariousness by incentivizing individuals to become “self-entrepreneurs” through the incentive of creative work content. Finally, under Neoliberalism’s governance, visible labour exploitation has given way to expectations for happiness, class mobility, and ideal careers, as well as individuals who are more actively participating in market-oriented competition.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tianyu Li
PY  - 2023
DA  - 2023/07/11
TI  - Intimate Form of Work in Neoliberal Marketplace
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 51
EP  - 57
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_8
DO  - 10.2991/978-2-38476-062-6_8
ID  - Li2023
ER  -