Analysis of E-commerce Development of Tiktok-Before and After the Epidemic
Authors
Xinning Dai1, *
1Lee Shau-Kee School of Business, Hong Kong Metropolitan University, Chendu, 518031, China
*Corresponding author.
Email: 2459508558@qq.com
Corresponding Author
Xinning Dai
Available Online 11 July 2023.
- DOI
- 10.2991/978-2-38476-062-6_135How to use a DOI?
- Keywords
- the epidemic; Tiktok; the e-commerce development
- Abstract
With the maturity of Internet technology and the restrictions on traffic control in the context of COVID-19, e-commerce platforms and external media platforms such as Weibo, WeChat, and Tiktok are increasingly closely combined to seize the market using contactless transactions to achieve the transformation and upgrading of e-commerce marketing methods. The paper analyzes from three aspect.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Xinning Dai PY - 2023 DA - 2023/07/11 TI - Analysis of E-commerce Development of Tiktok-Before and After the Epidemic BT - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023) PB - Atlantis Press SP - 1047 EP - 1052 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-062-6_135 DO - 10.2991/978-2-38476-062-6_135 ID - Dai2023 ER -