Research on the Impact of Experiential Consumption Under the Background of Lonely Economy

DOI

10.2991/978-2-38476-062-6_43How to use a DOI?

Keywords

aloneness; Experiential consumption; Independent experience consumption; Social experience consumption

Abstract

With the development of science and technology, loneliness is still very common in the current convenient social environment. The lonely economy has given birth to a new consumption mode. Mini-KTV, single apartment, play with games, rent boyfriend/girlfriend, live broadcast of online celebrity and so on have emerged in succession [1]. The curtain of the lonely consumption market has been opened and the consumption potential has been gradually tapped. At the same time, the concept of experiential consumption has also been put forward, and its forms are increasingly diversified, and gradually occupy an important position in the consumer market. A large number of studies have focused on the outcome variables of experiential consumption, confirming that experiential consumption can improve people’s happiness, but it lacks the antecedent variables of experiential consumption. Based on the above background, this survey focuses on the impact mechanism of experiential consumption and constructs a regulated intermediary model to help businesses and enterprises better meet the experience needs of consumers.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Huiying Zhang
PY  - 2023
DA  - 2023/07/11
TI  - Research on the Impact of Experiential Consumption Under the Background of Lonely Economy
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 343
EP  - 347
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_43
DO  - 10.2991/978-2-38476-062-6_43
ID  - Zhang2023
ER  -