Research on the Application of Text in Print Advertisement Design

DOI

10.2991/978-2-38476-062-6_156How to use a DOI?

Keywords

text; graphic advertising design; application research

Abstract

With the emergence of commodity production and trading, advertising has also developed. Graphic advertising design is the art form of advertising to convey the needs, wishes and product information of advertisers, so as to enhance people's awareness. Since words were invented and used as a means of spreading information, people have been looking for ways to make the communication function of words more extensive. Text is not only a tool to record and transmit information, but also a unique and complete art form, which can bring people a visual sense of beauty. In modern times, with the continuous improvement of cultural and artistic level, the use of words is becoming more and more common. Therefore, this paper focuses on the use of text in print advertising design, by discussing the specific situation of text in print advertising design, highlighting the importance of text in graphic advertising design.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jiahe Ju
PY  - 2023
DA  - 2023/07/11
TI  - Research on the Application of Text in Print Advertisement Design
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 1215
EP  - 1220
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_156
DO  - 10.2991/978-2-38476-062-6_156
ID  - Ju2023
ER  -