Research on The Marketing Strategy of Suning.com Network

DOI

10.2991/sser-17.2018.47How to use a DOI?

Keywords

Suning.com; E-commerce; Online shopping

Abstract

This paper chooses the suning.com representative, a successful shopping site in the network marketing strategy, from product strategy, price strategy, channel strategy, promotion strategy, analysis of its success, and combining with the development status and the enterprise market itself put forward the improvement suggestions, can be implemented so, the enterprise can continue to get a relatively high market share in the fierce competition in the market.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowen Zhou
PY  - 2018/01
DA  - 2018/01
TI  - Research on The Marketing Strategy of Suning.com Network
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 225
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.47
DO  - 10.2991/sser-17.2018.47
ID  - Zhou2018/01
ER  -