Research on Packaging Design Art of Elderly Products in China

DOI

10.2991/sser-17.2018.29How to use a DOI?

Keywords

Elderly products; Victory characteristics; Consumer demand; Packaging; Design

Abstract

This paper expounds how to combine the physiological characteristics of old people with the elements of package design and design the packaging suitable for the elderly. In this paper, the physiological features of the elderly, such as vision, touch and memory, are analyzed, and the basic requirements for the packaging design of the aged products are revealed. According to the physiological and psychological characteristics of the elderly and the product packaging design concept centered on the elderly, the design method of packaging for aged products was established and the design proposal was put forward. Through the analysis of the characteristics of the elderly consumer demand and product packaging, and then put forward the design principle of the packaging of the elderly products. Not only broadens the designer's concept, but also provides a reference valuable for the design of enterprise's packaging products.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Weiqi Qi
AU  - Jing Xue
PY  - 2018/01
DA  - 2018/01
TI  - Research on Packaging Design Art of Elderly Products in China
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 143
EP  - 147
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.29
DO  - 10.2991/sser-17.2018.29
ID  - Qi2018/01
ER  -