The SWOT Analysis of Chinese Yong Hui Supermarket Chain Development Strategy Research

DOI

10.2991/ssemse-15.2015.606How to use a DOI?

Keywords

SWOT analysis; Yong Hui supermarket; Chain; Development strategy; Research

Abstract

As the China's retail industry opening to the outside world and the foreign large chain supermarket pouring in, making the fierce competition even more severe. Some big supermarket chains has been lost in the plight of survival. Therefore, in order to promote the fast and healthy development, improving the market competitiveness and seeking new development ways has become a big issue .This article uses the Yong Hui supermarket as the research object, which is the model of China "agriculture to super" promotion. We use the SWOT method to analyze the interior and exterior environment and put forward some strategic decisions, which may have some practical significance.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ying Li
PY  - 2015/11
DA  - 2015/11
TI  - The SWOT Analysis of Chinese Yong Hui Supermarket Chain Development Strategy Research
BT  - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education
PB  - Atlantis Press
SP  - 2383
EP  - 2386
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssemse-15.2015.606
DO  - 10.2991/ssemse-15.2015.606
ID  - Li2015/11
ER  -