Price Competition in IT Outsourcing with Switching Costs
Authors
Y. Zhu
Corresponding Author
Y. Zhu
Available Online November 2015.
- DOI
- 10.2991/ssemse-15.2015.540How to use a DOI?
- Keywords
- Information Technology Outsourcing; Price Competition; Switching Costs
- Abstract
Switching costs play an important role in IT outsourcing price competition. With an infinite repeated game model, the paper examines how participants prices and profits are affected by their costs and switching costs. Incumbents could lock in customers at a price decided by the entrant costs but not its own costs, and earn extra profits summing up to the total switching costs, while entrants use bargain-then-rip-off strategy. Besides customers switching costs, there exist vendors switching costs. Switching costs can be transformed between customers and entrants, and reach equilibrium when the sum is minimum.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Y. Zhu PY - 2015/11 DA - 2015/11 TI - Price Competition in IT Outsourcing with Switching Costs BT - Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education PB - Atlantis Press SP - 2119 EP - 2122 SN - 2352-5398 UR - https://doi.org/10.2991/ssemse-15.2015.540 DO - 10.2991/ssemse-15.2015.540 ID - Zhu2015/11 ER -