Proceedings of the 2024 SSEME workshop on Social Sciences and Education (SSEME-SSE 2024)

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Analysis of the International Communication of TCM Culture from the Perspective of Digital Media

Authors
Yiyuan Guo1, Dejun Li1, *
1School of Foreign Languages, Hubei University of Chinese Medicine, Wuhan, Hubei, 430065, China
*Corresponding author. Email: jasonldj@qq.com
Corresponding Author
Dejun Li
Available Online 28 September 2024.
DOI
10.2991/978-2-38476-289-7_9How to use a DOI?
Keywords
Digital Media Technology; TCM culture; International Communication
Abstract

During the 2020 Covid-19 pandemic, traditional Chinese medicine (TCM) has played an important role in the prevention and treatment of the coronavirus. The world’s attention is once again focused on TCM culture. In this period, opportunities and challenges coexist. Starting from the concept, characteristics and development trend of digital media, this paper firstly analyzes the current situation of TCM culture in the context of digital media development and concludes the difficulties of international communication of TCM culture. Accordingly, in order to give full play to the positive communication effect of TCM culture in the digital media environment, a three-pronged strategy of users, enterprise and government is recommended: establishing a sound government-led digital media communication system and supervision system for TCM culture; strengthening self-regulation of the digital media industry to achieve accurate communication of TCM culture and cultivating composite talents. It is hoped that the above suggestions can contribute to the high-quality development of the international communication of TCM culture in the contemporary era.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 SSEME workshop on Social Sciences and Education (SSEME-SSE 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 September 2024
ISBN
978-2-38476-289-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-289-7_9How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiyuan Guo
AU  - Dejun Li
PY  - 2024
DA  - 2024/09/28
TI  - Analysis of the International Communication of TCM Culture from the Perspective of Digital Media
BT  - Proceedings of the 2024 SSEME workshop on Social Sciences and Education (SSEME-SSE 2024)
PB  - Atlantis Press
SP  - 72
EP  - 82
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-289-7_9
DO  - 10.2991/978-2-38476-289-7_9
ID  - Guo2024
ER  -