Research on the Factors Influencing Financial Managers to Purchase Internet Financial Products

DOI

10.2991/978-2-38476-116-6_7How to use a DOI?

Keywords

Internet Finance; Financial Products; Influencing Factors

Abstract

With the emerging technology boom represented by cloud computing, big data, artificial intelligence, etc., people are increasingly willing to buy Internet financial products online. Especially comparing with traditional financial products, the low threshold advantage of Internet financial products has gained the favor of long-tail customers. By describing the characteristics of Internet financial products, the article examines the study of investors' influence factors on the purchase of Internet financial products from the perspective of investors, and provides some references to improve the sales of Internet financial products.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Na Liu
AU  - En Deng
AU  - Li Zhou
PY  - 2023
DA  - 2023/09/22
TI  - Research on the Factors Influencing Financial Managers to Purchase Internet Financial Products
BT  - Proceedings of the SSEME workshop on Social Sciences and Education (SSEME-SSE 2023)
PB  - Atlantis Press
SP  - 53
EP  - 59
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-116-6_7
DO  - 10.2991/978-2-38476-116-6_7
ID  - Liu2023
ER  -