Analysis of Implementation Countermeasures on Customer Relation Management of Small and Medium Enterprises

DOI

10.2991/ssehr-16.2016.108How to use a DOI?

Keywords

Small and medium enterprises, Customer relation management, Implementation, Strategy.

Abstract

As network information era comes, e-commerce level gain fast improvement. Under such environmental background, most small and medium enterprises have started to implement customer relation management. Although certain achievements have been gained, there are many problems in actual implementation process. Small and medium enterprises need to solve these problems. This paper deeply analyzes the key points, problems and coping strategies of implementation of customer relation management by small and medium enterprises, in the hope of better driving development of small and medium enterprises.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guoyin Chen
AU  - Songzhi Fan
PY  - 2016/07
DA  - 2016/07
TI  - Analysis of Implementation Countermeasures on Customer Relation Management of Small and Medium Enterprises
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 506
EP  - 509
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.108
DO  - 10.2991/ssehr-16.2016.108
ID  - Chen2016/07
ER  -