Proceedings of the 7th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2021)

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Study on the Protection of Sports Star’s Name Right from the Perspective of Trademark Law

Taking “Qiaodan Trademark” as an Example

Authors
Xiaowen Xiao1, *, Feiya Xiao2
1PhD, Associate Professor, Faculty of International Business, Beijing Normal University, Zhuhai, Guangdong, China
2Master Student, Faculty of Arts, University of Melbourne, Melbourne, Victoria, Australia
*Corresponding author. Email: mike-xiao@126.com.
Corresponding Author
Xiaowen Xiao
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211215.020How to use a DOI?
Keywords
Name right; Qiaodan trademark; Trademark squatting; Prior right; Infringement
Abstract

The case related to the trademark “Qiaodan” heard by the Supreme People’s Court has attracted the world-wide attention. The fast development of sports business has made the sports stars’ name of vital importance with great commercial value. The name right is an important personality right, the trademark holder owns an exclusive property right. The behaviour of squatting the sports stars’ names as trademarks is an infringement to the name right of sports stars, meanwhile this trademark squatting constitutes an unfair competition, which damages the lawful rights of the sports stars and the consumers, as well as the sports development of China. The Chinese trademark law has no regulation on the issue that the sports stars’ names can be squatted as trademark, however the regulation “an application for maliciously registering a trademark without the purpose of actual use or intent-to-use should be rejected” in the latest revision of trademark law will lower the possibility of squatting the sports stars’ names as trademarks.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 7th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211215.020
ISSN
2352-5398
DOI
10.2991/assehr.k.211215.020How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaowen Xiao
AU  - Feiya Xiao
PY  - 2021
DA  - 2021/12/15
TI  - Study on the Protection of Sports Star’s Name Right from the Perspective of Trademark Law
BT  - Proceedings of the 7th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2021)
PB  - Atlantis Press
SP  - 108
EP  - 113
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211215.020
DO  - 10.2991/assehr.k.211215.020
ID  - Xiao2021
ER  -