Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)

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Research on Business Model Innovation Path of Characteristic Town Integrating Culture and Tourism Based on Value Sub Module

Take Langya Town in Qingdao West Coast New Area as an Example

Authors
Xiaomin Guan
Corresponding Author
Xiaomin Guan
Available Online 23 January 2021.
DOI
10.2991/assehr.k.210121.108How to use a DOI?
Keywords
Business model, Characteristic town integrating culture and tourism, Innovation path research
Abstract

The integration of culture and tourism industry marks that the industrial boundary of the two industries has been broken, Promoting tourism with culture and promoting culture by tourism has become the theme of cultural and tourism development. The development of cultural and tourism integration has led to the upsurge of construction of characteristic towns with cultural and tourism integration. However, there are many problems in the construction and development of characteristic towns with cultural and tourism integration in most areas, which requires innovation of business model. Taking Langya Town in the Qingdao West Coast New Area as an example, this paper analyzes the current development situation and existing problems of the characteristic towns with cultural and tourism integration, and provides the business model innovation path for Langya Town from the perspective of value sub module, and provides reference for the development and innovation of characteristic towns with cultural and tourism integration.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 January 2021
ISBN
978-94-6239-320-2
ISSN
2352-5398
DOI
10.2991/assehr.k.210121.108How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xiaomin Guan
PY  - 2021
DA  - 2021/01/23
TI  - Research on Business Model Innovation Path of Characteristic Town Integrating Culture and Tourism Based on Value Sub Module
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 532
EP  - 535
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.108
DO  - 10.2991/assehr.k.210121.108
ID  - Guan2021
ER  -