Research on Interactive Ritual Chain Model in Barrage Video

A Case Study of Bilibili

DOI

10.2991/assehr.k.210121.166How to use a DOI?

Keywords

Barrage, Interaction ritual, Interaction ritual chain

Abstract

This paper takes user interaction as the entry point and studies the interactive ceremony and the chain model of interactive ceremony against the background of barrage video. Taking Bilibili barrage as an example, based on the interactive ceremony chain theory, this paper explores the conditions, process and results of the evolution of interactive ceremony in barrage video, and puts forward the interactive ceremony chain model in barrage video in combination with Collins interactive ceremony chain model, so as to provide Suggestions for the sustainable development of barrage video websites.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chenlei Zhang
PY  - 2021
DA  - 2021/01/23
TI  - Research on Interactive Ritual Chain Model in Barrage Video
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 850
EP  - 855
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.166
DO  - 10.2991/assehr.k.210121.166
ID  - Zhang2021
ER  -