Research on Shanxi Museum Development Countermeasures Based on Tourists’ Perception

DOI

10.2991/assehr.k.210121.167How to use a DOI?

Keywords

Museum tourism, Tourist perception, IPA analysis method, Shanxi Museum

Abstract

Museums, as an important part of cultural tourism, have become an important hub of cultural tourism integration, and researching on the subject of museum tourism has become a hot spot. Based on this, this article conducts a preliminary discussion and research on the perception of tourists in Shanxi Museum. First, This paper builds a system of influencing factors of tourists’ perception in Shanxi Museum, and lists 35 factors that influence tourists’ perception from three aspects: tourism resources, tourism services and tourism environment. Second, using the IPA analysis method combined with the paired t-test, by analyzing the degree of difference in satisfaction and importance, the factors of the three dimensions are analyzed separately. Finally, it was found that tourists’ satisfaction with Shanxi Museum’s exhibitions, cultural and creative development, and transportation environment were significantly lower. This paper puts forward the tourism development countermeasures of Shanxi Museum in terms of display, activities, cultural creation and tourism environment based on the research.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zeqin Liu
PY  - 2021
DA  - 2021/01/23
TI  - Research on Shanxi Museum Development Countermeasures Based on Tourists’ Perception
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 856
EP  - 860
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.167
DO  - 10.2991/assehr.k.210121.167
ID  - Liu2021
ER  -