Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)

Research on Product Strategy of Xinhua Insurance Sichuan Branch

Authors
Qinxue He
Corresponding Author
Qinxue He
Available Online December 2019.
DOI
10.2991/sschd-19.2019.91How to use a DOI?
Keywords
Xinhua Insurance, Analysis of the situation, Product strategy.
Abstract

Based on the Sichuan branch of Xinhua insurance product strategy as the research object, analysis of possible opportunities and threats, and put forward the problems existing in the Sichuan branch of Xinhua insurance product strategy and to a certain extent, improve and optimize the company's product marketing process, and put forward reasonable Suggestions to the company's product strategy.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-859-8
ISSN
2352-5398
DOI
10.2991/sschd-19.2019.91How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qinxue He
PY  - 2019/12
DA  - 2019/12
TI  - Research on Product Strategy of Xinhua Insurance Sichuan Branch
BT  - Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
PB  - Atlantis Press
SP  - 425
EP  - 427
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-19.2019.91
DO  - 10.2991/sschd-19.2019.91
ID  - He2019/12
ER  -