Research on Dada Crowdsourcing Logistics Mode in the Context of O2O

DOI

10.2991/sschd-19.2019.82How to use a DOI?

Keywords

Crowdsourcing, Logistics, O2O, Last mile, Dada.

Abstract

The prosperity of O2O (Online to Offline) has pushed the development of Chinese logistic industry. Under such background, further step of e-commerce is depended by ‘last mile’. Beginning with the concept of crowdsourcing in 2006, the crowdsourcing mode is regarded as the best way to operate ‘Internet + Logistics’ because of its better use of idle resources, and continues to attract attention in the commercial field. This paper takes the example of China's crowdsourcing logistics leader ‘Dada’, analyzes its crowdsourcing logistics mode with the questionnaire, points out the existing problems of crowdsourcing logistics, and then puts forward suggestions for the better application of crowdsourcing in logistics field.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaodan Wang
PY  - 2019/12
DA  - 2019/12
TI  - Research on Dada Crowdsourcing Logistics Mode in the Context of O2O
BT  - Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
PB  - Atlantis Press
SP  - 368
EP  - 372
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-19.2019.82
DO  - 10.2991/sschd-19.2019.82
ID  - Wang2019/12
ER  -