Research on China’s High-Speed Railway Market Competitiveness Optimization

DOI

10.2991/sschd-19.2019.63How to use a DOI?

Keywords

High-speed rail, Airway competitive, Market competitiveness.

Abstract

Under the background of transformation of China’s railway industry management system and mechanism, railway industry faces the competition of airlines industry. The analysis of SWOT shows that interior advantages outweighs exterior advantages and exterior opportunities outweigh interior challenges, which tells us that the development of high-speed railway development in our country has a good internal and external environmental conditions. Therefore, product strategy, price strategy, channel strategy, promotion strategy, resource strategy, competition strategy, hub strategy and information strategy should be scientifically implemented and the high speed railway market competitiveness should be given to full play to improve product quality, to improve passenger consumer utility and to create additional value for passengers. Only in these ways, can the high-speed railway transportation income be further increased and can the sustainable development of railway industry be promoted. After the medium and long-term railway network planning adjustments (2008) puts into effect, the high-speed rail network in China has begun to take shape. The railway industry in China is facing fierce competition from the civil airlines and highway transportation and market share in the passenger transportation is relatively declining. Therefore, high-speed railway in our country needs to improve product quality and service quality, build core competitiveness including market competitiveness. In this way, railway industry can actively cope with competition from the other modes of transportation, improve the operating performance of the high-speed railway, and promote effective shift mechanism of railway operation and management system in China, which are the major theoretical and practical problems that China’s railway industry urgently needs to solve.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingwen Ma
PY  - 2019/12
DA  - 2019/12
TI  - Research on China’s High-Speed Railway Market Competitiveness Optimization
BT  - Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
PB  - Atlantis Press
SP  - 256
EP  - 262
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-19.2019.63
DO  - 10.2991/sschd-19.2019.63
ID  - Ma2019/12
ER  -